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Introducing the founder of Bodha, Emily L’Ami

Name: Emily L’Ami

Title: Founder

Brand: Bodha

Hometown: Currently Los Angeles, originally New Zealand

Instagram: @bodha

  • What inspired you to create your own scent line

Bodha came out of a desire to help people come back to themselves through the power of scent. Our products are made from the concentrated essences of flowers, rinds, resins, roots and leaves. These ingredients are a kind of magic, they’re alive, and have amazing medicinal properties that science is only just beginning to grasp. With each product, you get the sensory pleasure of the scent combined with the therapeutic benefits for your body and mind. 

  • Which of your products is your own personal favourite? 

At the end of last year, we launched a special-edition incense called Tenderness. We wanted to create something that could give people a moment of solace and beauty in such difficult times. The fragrance is a heart-soothing blend of rose, geranium and shiso leaf that I blend in my studio and then ship to our makers to turn into incense. Based on Japan’s incense island, our makers are the first ever woman-run incense-house and we feel so lucky to have spent some time with them when we visited in 2019.

  • What are the words you live by?

‘You can enjoy it all’

These words popped into my head on January 1, 2020 and have really stuck with me. Obviously, we had no idea what 2020 had in store, but no matter what was going on last year I kept coming back to this idea, and I think in many important ways it is absolutely true. It is a choice what we focus on, what we celebrate, what we appreciate, what we nurture. You can enjoy it all!

  • What are your daily beauty rituals? 

My beauty rituals are very much about doing things that help me feel a sense of connection to myself rather than products per se. 

In the mornings I light our Ritual Oil Diffuser and read or mediate for a bit, And then after a shower I like to do a little self-massage focusing on pressure points. 

During the day, I see cooking as a beauty ritual and love making simple meals with fresh veges from the farmer’s market, along with herbal teas and chicory at night for digestion.